My goal is to code websites that take advantage of the most up to date HTML5 markup and CSS3 code, fully compliant with the strictest W3C guidelines.
The end result is a web application that displays brilliantly on desktop PCs, mobile phones, Internet tablets as well as Internet enabled televisions, accessed from multiple Internet browsers, to cover all viewers, no matter where they are accessing the web from.
Organic optimization is vital to rank better on Internet searches. Content is the only truly relevant factor that search engines take into consideration when listing a website. There is no shortcut or secret trick.
Readable content is also very complex to optimize, as with the latest updates, Google and other major search engines such as Yahoo have made giant efforts to prevent spam sites and ensure that Internet users find exactly what they are looking for.
Websites that are not optimized for organic search can often be penalized or even marked as spam, due to improper practices such as keyword stuffing or the use of obsolete deprecated meta tags. Sometimes websites can simply be old and in need of a fresh re-design from the ground up.
Even a stunning website can use a boost with a strategic pay-per-click advertising campaign. As a proud member of the Google Engage For Agencies program, i can offer expert advice on the best Pay-Per-Click campaign for your web site, from the ground up. I will assist in selecting the best categories and audience, by refining ad reach according to age range, gender, profession, location, and more factors specific to your business. I will create effective and eye-catching ad products guaranteed to generate return of investment, from static banners to AdSense activated video ads.
AdWords accounts for the biggest percentage of online advertising, appearing not only on search results, but also on the most popular websites, blogs and social sites, making it for one of the most effective commercial advertising tools available to increase web traffic.
When publishing new content on a web site, the best way to let the world know about it is to post a hyperlink pointing to that new content on the most powerful social media platforms like Google Plus, Facebook, Twitter, Pinterest, and many more.
A good practice is to provide a preview of that content in the form of a snippet of text accompanied by a personalized title that users may find interesting and worth reading. It is important to understand that social media marketing is only effective when is consistent and when the audience feels engaged and interested.
A worthwhile social media marketing campaign spreads across multiple platforms manually and massively, which means that there needs to be literally hundreds of new, fresh and interesting posts every week, and each one of those posts must be created manually in order to look belieavable and worth sharing. When done right, a website can improve search result positioning significantly, while gaining a large number of engaged viewers.