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Graphic Design Projects:

Quality Concepts International

Quality Concepts International

Graphic Design, Logo Design, Brand Identity Development, Production

December 19th 2018

graphic design

Tremblay Ironworks

Tremblay Ironworks

Graphic Design, Vehicle Wrap Design, Logo Design

September 18th 2018

graphic design

Volkswagen of Palm Springs

Volkswagen of Palm Springs

Graphic Design, Vehicle Graphics, Large Format Design

August 22nd 2018

graphic design

Atlas Van Lines

Atlas Van Lines

Graphic Design, Vehicle Wrap Design

July 16th 2018

graphic design

Reisin Shine

Reisin Shine

Graphic Design, Vehicle Wrap Design, Large Format Design

May 15th 2018

graphic design

Wolf Plumbing

Wolf Plumbing

Logo design for Wolf Plumbing Service Inc, San Jose, CA

April 18th 2018

graphic design

Rembrandt Pool Service

Rembrandt Pool Service

Large Format Design, Graphic Design, Branding

February 14th 2018

graphic design

Tremblay

Tremblay

Logo design for Tremblay Ironworks, Palm Desert CA

February 7th 2018

graphic design

Wyldsky

Wyldsky

Graphic design - Poster art for rock band Wyldsky, Coachella, CA

July 16th 2015

graphic design

Wyldsky

Wyldsky

Graphic design - Poster art for rock band Wyldsky, Coachella, CA

May 20th 2015

graphic design

BubbleBunnies

BubbleBunnies

3D Modeling, 3D Animation, Graphic Design

April 16th 2008

graphic design

Wyldsky

Wyldsky

Graphic design - Music album art for rock band Wyldsky, Coachella, CA

June 14th 2006

graphic design

Brand Development

Anything that we can see and experience carries brand value. Colors, marks, shapes, characters... even sounds. The way we use these elements enhances, or decreases, the effectiveness of a brand.

What kills a brand is primarily inconsistency across the media where this brand lives and breathes. Failure to set consistent guidelines on color, dimension, format, and surrounding space, among a very wide array of factors, kills the ability of a brand to stand out and to create a relationship with the audience.

The way humans recognize a brand is very multidimensional: it relies on multiple elements presented in ways that vary from very subtle to very obvious. How one may choose to position these elements depends on the platforms used to reach the target audience.

For instance, branding a commercial space requires elements to perform two jobs: reminding people within the space of where they are, and lead them to the acquisition of sought services and products.

In this particular example, Microsoft has followed Apple Inc.'s lead in opening brick-and-mortar stores for walk-in customers worldwide. The branding guidelines of these commercial spaces reflects the company's identity very effectively, through the use of color and shapes that are immediately obvious with an audience familiar with Microsoft range of product and services. Microsoft's evolution from its original waving flag logo to the square version we see today has influenced the company's identity across all media where they live and breathe. The square logo is still very much a moniker of Microsoft Windows history, and the storefront portrayed here embodies this element to exaustion.

The square look is clearly derived from Microsoft's latest evolution of its logo, which still retains the original colors, minus the waving Windows Flag retired in 2012.

Almost everywhere Microsoft branding exists, there are blue elements breaking the field of white common to many tech companies identity. This is a very distinctive touch that sets Microsoft apart from Apple's brand, typically using a completely white background for almost everything it markets.

These blue elements are often very subtle, but they are there, and their job is to inform the audience that Microsoft is there, even before the official logo makes itself obvious.

Supporting elements like this are often used across brand identities, to help identity the company and create a frictionless path to services and products.