Large Format Design Projects:

Volkswagen of Palm Springs

Large Format Design, Vehicle Graphics, Graphic Design

August 22nd 2018

large format design

Reisin Shine

Large Format Design, Graphic Design, Vehicle Wrap Design

May 15th 2018

large format design

Tremblay Ironworks

full wrap design concept for F250 pickup truck

March 5th 2018

large format design

Rembrandt Pool Service

Large Format Design, Graphic Design, Branding

February 14th 2018

large format design

Rock Honda

Interior branding design for Rock Honda dealership

August 23rd 2017

large format design

Palace Glass and Door

Vehicle wrap design for Palace Glass And Door

July 21st 2017

large format design

Bucklar Construction

Vehicle wrap design for Bucklar Construction, Palm Desert, CA

June 15th 2017

large format design

Atlas Van Lines

Vehicle wrap for freight liner truck cab

June 14th 2017

large format design

Vics Air

Vehicle wrap branding for Vic's Air-conditioning, Palm Desert, CA

May 2nd 2017

large format design

MSA Consulting

Vehicle wrap design designed for MSA Consulting, Palm Desert, CA.

April 20th 2017

large format design

Oak It

Vehicle wrap design for Oak-It trucks fleet

February 13th 2017

large format design

Schultz Motorsports

Storefront design for Schultz Motorsports in Thousand Palms, CA

February 13th 2017

large format design

Crystal Blue Pools

Storefront perforated mesh design for pool servicing company in Palm Desert, CA.

September 13th 2016

large format design

About Large Format Graphics

Large Format is a generic term that refers to the production of high resolution graphics to be printed on large size media, such as billboards, vehicle wraps, and large vinyl panels applied on walls, to replicate the appearance of a mural.

Vector graphics (i.e. Adobe Illustrator files), is the most common media used in large format designs, because it keeps the file size to a minimum, while retaining quality regardless of the resolution. With that said, it's not always possible to convert a rasterized artwork to a 100% vectorized design, and high-resolution photographic imagery is often used, where the resolution of the image isn't too low compared to the sharpness of the surrounding vector art.

Paneling & Linear Yield

Most common large format printers can print vinyi rolls as wide as 54 inches, with the exception of flatbed printers capable of printing on media that is well over that limitation. The trade-off is resolution, and the staggering cost of inks, which is why it's often more cost effective to "panel" artwork that is wider than 54 inches.

For instance, when wrapping a box truck in vynil graphics, the "linear yield", or the length of the vinyl roll of the printer, can be several hundred feet, but the width stays within 53-54 inches, depending on the average capability of the printer. This means that to cover an area that goes beyond that limitation, the artwork must be printed in separate pieces to be installed next to each other, to render the final design. 

Artwork and Message

Designing for large format is almost always used in advertising, and it's very different from regular desktop publishing. Large format graphic tends to be very simplified and focused on one single call to action. This is because most artwork of this kind is displayed in places that must make the most of an audience with a very short attention span, such as motorists, and pedestrians, who are expected to grasp at least a fraction of a very simple message that is means to make a lasting impression.