Large Format Design Projects:
Volkswagen of Palm Springs

Large Format Design, Vehicle Graphics, Graphic Design
August 22nd 2018
large format design
Reisin Shine

Large Format Design, Graphic Design, Vehicle Wrap Design
May 15th 2018
large format design
Tremblay Ironworks

full wrap design concept for F250 pickup truck
March 5th 2018
large format design
Rembrandt Pool Service

Large Format Design, Graphic Design, Branding
February 14th 2018
large format design
Rock Honda

Interior branding design for Rock Honda dealership
August 23rd 2017
large format design
Palace Glass and Door

Vehicle wrap design for Palace Glass And Door
July 21st 2017
large format design
Bucklar Construction

Vehicle wrap design for Bucklar Construction, Palm Desert, CA
June 15th 2017
large format design
Atlas Van Lines

Vehicle wrap for freight liner truck cab
June 14th 2017
large format design
Vics Air

Vehicle wrap branding for Vic's Air-conditioning, Palm Desert, CA
May 2nd 2017
large format design
MSA Consulting

Vehicle wrap design designed for MSA Consulting, Palm Desert, CA.
April 20th 2017
large format design
Oak It

Vehicle wrap design for Oak-It trucks fleet
February 13th 2017
large format design
Schultz Motorsports

Storefront design for Schultz Motorsports in Thousand Palms, CA
February 13th 2017
large format design
Crystal Blue Pools

Storefront perforated mesh design for pool servicing company in Palm Desert, CA.
September 13th 2016
large format design
About Large Format Graphics
Large Format is a generic term that refers to the production of high resolution graphics to be printed on large size media, such as billboards, vehicle wraps, and large vinyl panels applied on walls, to replicate the appearance of a mural.
Vector graphics (i.e. Adobe Illustrator files), is the most common media used in large format designs, because it keeps the file size to a minimum, while retaining quality regardless of the resolution. With that said, it's not always possible to convert a rasterized artwork to a 100% vectorized design, and high-resolution photographic imagery is often used, where the resolution of the image isn't too low compared to the sharpness of the surrounding vector art.
Paneling & Linear Yield
Most common large format printers can print vinyi rolls as wide as 54 inches, with the exception of flatbed printers capable of printing on media that is well over that limitation. The trade-off is resolution, and the staggering cost of inks, which is why it's often more cost effective to "panel" artwork that is wider than 54 inches.
For instance, when wrapping a box truck in vynil graphics, the "linear yield", or the length of the vinyl roll of the printer, can be several hundred feet, but the width stays within 53-54 inches, depending on the average capability of the printer. This means that to cover an area that goes beyond that limitation, the artwork must be printed in separate pieces to be installed next to each other, to render the final design.
Artwork and Message
Designing for large format is almost always used in advertising, and it's very different from regular desktop publishing. Large format graphic tends to be very simplified and focused on one single call to action. This is because most artwork of this kind is displayed in places that must make the most of an audience with a very short attention span, such as motorists, and pedestrians, who are expected to grasp at least a fraction of a very simple message that is means to make a lasting impression.